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From Recipe to Retail: An Entrepreneur’s Workshop on Strategies for Success in Bringing a Food Product to Market

  • 09/26/2014
  • 8:00 AM
  • 09/27/2014
  • 5:00 PM
  • Chapman University, Orange, CA

From Recipe to Retail: An Entrepreneur’s Workshop on Strategies for Success in Bringing a Food Product to Market

September 26 -27, 2014
Chapman University

I've been asked about this a lot. This program comes highly recommended if you're doing anything related to food.  If you sign up before September 12th, you save $100 (only $250 - Regular $350) - Cyn

Designed especially for early stage entrepreneurs, this workshop will provide a roadmap on bringing a food product to market.   Participants will learn how to start a food business including developing a winning formulation, finding a manufacturer, negotiating with brokers and distributors, writing an effective business plan, obtaining capital backing, and marketing most effectively to ensure that their product will succeed in the marketplace.

“The single most important thing I did before launching my relish business was to attend the Chapman University workshop. This class gave me all the necessary information  I needed to get up and running. I highly recommend this short course to anybody who is serious about getting into this industry.”

- Jim Brown, owner of Jim Brown’s Relish

Register at Chapman University's Site


Friday, September 26, 2014

8 a.m. - 8:30 a.m. Registration
8:30 a.m. - 9 a.m. The Mindset of an Entrepreneur
9 a.m. - 9:30 a.m. From Recipe to Retail, Success in the Aisle
9:30  a.m. - 10 a.m. Food Marketplace Trends, Caron Ory, Orange Coast College
10 a.m. Break
10:15 a.m. - 11:15 a.m. From Recipe to Formula, Dr. Kathleen Feicht, Asta Research
11:15 a.m. - noon Keep your Food and Business Safe, Barry Weinstein, B.M. Weinstein & Associates
Noon - 1 p.m. Lunch
1 p.m. - 1:45 p.m. Commercial Kitchens and Co-Packers, and Derek Walker, Heidens Foods
1:45 p.m. - 2:30 p.m. The California Homemade Food Act, Caron Ory, Orange Coast College
2:30 p.m. Break
2:45 p.m. - 4 p.m. Claims & Labels: Rules of the Road, Debra Topham, Knowledge Bank
4 p.m. - 4:30 p.m. Package Design, Laura Missioreck, The Graphic Element
4:30 - 5:15 p.m. Dialogue with a retail buyer, Dwight Detter, Whole Foods
5:15 - 6:30 p.m. Networking reception

Saturday, September 27, 2014

8:30 a.m. - 10 a.m. Working with Brokers and Distributors, Brand Positioning: Identity and Pricing, Michel Algazi, Food Centricity
10 - 10:15 a.m Break
10:15 - 11:45 a.m. Organizing and Funding your Business, Robert Gonsalves, Food Centricity
11:45 a.m. - 12:45 p.m. Lunch
12:45 - 1:45 p.m. Launch Your Product, Mike Cancelleri, Positive Energy Beverages
1:45 - 2:45 p.m. Social media, Dr. Niklas Myhr, Chapman University
2:45 - 3 p.m. Break
3 - 4:30 p.m. Growing Your Business, Dr. Carolyn Stephens, Chapman University
5 p.m. Wrap Up

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